Maureen McCaffrey Biography
- Vice President, EDS Worldwide Marketing
Maureen McCaffrey is vice president of Worldwide Marketing for EDS, an HP company. In this role, McCaffrey is responsible for driving the business group's market vision for technology solutions and services to support continued growth. Her responsibilities include product, industry, regional and account-based marketing, as well as internal and external communications, creative services, and thought leadership development. She also provides leadership for the business group's identity management and advertising. McCaffrey reports directly to President and CEO Ron Rittenmeyer.
She and her team collaborate across HP to elevate the company's services profile, aligning the brand with innovative programs and thought leadership. McCaffrey most recently held a similar position at EDS as vice president of Global Marketing and Communications. McCaffrey, who has worked with EDS for more than 20 years, has held numerous leadership positions including vice president of Marketing Events and Client Experience Management.
McCaffrey began her career with EDS as a recruiter on college campuses, a role that ultimately led to her overseeing EDS' Campus Relations efforts in the United States. In 1989, she moved to communications to lead the marketing communications team. She also worked in health benefits and executed the companywide flexible benefits implementation. Following that role, she managed EDS' deferred compensation and healthcare reimbursement programs.
A decade after joining EDS, McCaffrey joined the sales and marketing organization where she managed the design, development and execution of EDS' annual marquee events, including EDS' Global Sales Conferences and Inner Circle sales recognition events. She received a bachelor's degree in communications from Stephens College in Columbia, Missouri, where she graduated in three years.Last update August 2008